Daisychain
A campaign platform for political organizations, nonprofits, and activists. It helps them connect with their audiences through personalized messaging and automation. We worked together on the platform’s flexibility and ease of use - enhancing performance, refining outreach tools, and making campaign planning more intuitive.
About client
Daisychain offers an all-in-one solution for advocacy campaigns, bringing messaging, contact management, and planning tools into a single interface. By streamlining how teams work with data and communicate with supporters, the platform empowers organizations to run efficient, targeted outreach efforts. FlexMade continues to support Daisychain with improvements aimed at better personalization, data clarity, and long-term scalability.
About project
The project aimed to enhance the Daisychain platform to better support large, data-driven outreach campaigns. Together we streamlined the system so campaign managers could plan and manage every step of their outreach in one place. Key features - like personalized GIF messaging, an email builder, campaign automation, the Pathways planning board, and a People CRM - were integrated into a unified platform. This connection eliminates data silos, enabling seamless communication across different campaign tools. This integration helps teams keep communication consistent, manage supporter journeys, and scale campaigns without added complexity.
Objectives & Challenges
We focused on enabling campaigns to deliver relevant content to large, diverse audiences - efficiently and reliably. Improvements included smarter audience targeting, streamlined record management, and faster platform performance. A key challenge was ensuring the system stayed intuitive while supporting more advanced use cases. From simplified planning tools to stable message delivery at scale, the updates aimed to reduce friction and help teams stay focused on strategy.
Approach & Methodology
We approached the project by focusing on both user needs and the ability to grow with demand. We reorganized the system's data management to ensure faster performance, even with large volumes of information. On the user side, we created simple tools like an easy-to-use email editor with templates and integration with Maily, as well as a tool for designing personalized multimedia messages. We also improved the workflow planning tool, allowing campaign teams to set up and track their outreach steps. To keep the data clean and organized, we added a feature to merge duplicate contacts and made it easier to search for people. We made sure the system could handle large numbers of contacts by testing and improving its performance. Throughout the process, we worked closely with the Daisychain team, using regular feedback to make sure the platform was both functional and easy to use.
Personalized Outreach (Charms & Email Campaigns)
Campaign teams can send personalized SMS/MMS with custom GIFs (Charms) and dynamic emails. Both tools pull in supporter data, like names and local events, to create tailored messages at scale. The email builder lets users drag-and-drop elements and send targeted campaigns without coding, while Charms make SMS more engaging with dynamic visuals.
Automation & Campaign Management
Daisychain allows teams to set up automated workflows across multiple channels. Campaigns can trigger actions (e.g., sending a follow-up email) based on supporter behavior. These tools seamlessly connect Charms and email outreach, making sure every supporter receives relevant communication at the right time, without manual input.
Pathways (Campaign Board)
This visual tool helps campaign teams plan and track their outreach. Like a Kanban board, staff can move supporters through various stages (e.g., contacted, convinced), assign actions for each step, and track progress in real-time. It ensures the campaign stays organized and allows teams to manage outreach efficiently.
People Management & Data Clarity
This module works as a lightweight CRM, providing a comprehensive view of each supporter’s activity across all channels. It merges duplicate profiles, organizes data, and allows advanced segmentation for personalized outreach. With saved searches and automatic updates, teams can easily manage their contacts.
Advanced Targeting & Scalability
Daisychain offers robust segmentation tools, allowing campaigners to filter and target supporters by location, behavior, and engagement. The system processes large volumes of data quickly, ensuring campaigns remain fast and responsive, even as the audience grows. This scalability allows campaigns to reach the right people with personalized content at scale.
Job done
The solution
All modules were integrated into one cohesive system to ensure smooth data flow and easy access to tools. Key features were made more intuitive, and message delivery was optimized for speed and volume. These enhancements helped Daisychain support large, multichannel campaigns with greater reliability and simplicity.
The result
Following the updates, the platform became noticeably faster and more user-friendly. Campaign teams can now segment, reach, and engage supporters with ease, even when handling large datasets. With improved performance and clearer data tools, teams spend less time on setup and more on impactful outreach. These improvements helped campaigns operate more efficiently and connect with more people.
The technologies
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Client's feedback
Nathan Woodhull
Communication is effective and excellent overall. FlexMade became a part of our team.
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