Case Study: Asambeauty

About client

Asambeauty is a renowned German beauty and skincare brand with over 50 years of experience. The company blends natural ingredients with scientific advancements to create high-quality skincare, haircare, and cosmetics. With iconic products like M. Asam and Magic Finish, Asambeauty is known for delivering luxurious and effective beauty solutions. The brand is committed to sustainability, cruelty-free formulations, and eco-friendly packaging. Through its online store, Asambeauty.com, the company offers a direct-to-consumer approach, providing customers with personalized beauty advice and a seamless shopping experience.

About project

FlexMade partnered with Asambeauty to develop and enhance their digital platforms, including a mobile application for iOS and Android and a website, to improve customer experience and engagement. While maintaining the existing version, the team focused on a new iteration featuring an updated design, improved functionality, and a user-friendly interface. The project aimed to provide a seamless shopping experience while ensuring a smooth transition from the previous system to a modern e-commerce solution.

Objectives & Challenges

The primary objective was to create an intuitive and engaging shopping experience that reflects Asambeauty's brand values. A significant challenge was ensuring a seamless migration from the older platform while maintaining business continuity. The team had to develop a solution that allowed both the old and new versions of the application and website to coexist, ensuring that customers in different regions had uninterrupted access. Additionally, optimizing the platform for effortless navigation, personalized recommendations, and an efficient checkout process was essential to improve user retention and customer satisfaction.

Approach & Methodology

To achieve the project's goals, FlexMade adopted a user-centric approach, prioritizing intuitive design and streamlined navigation. A phased rollout strategy was implemented, allowing for careful testing and gradual migration to the new system. Close collaboration with Asambeauty ensured that the solution aligned with their business objectives and brand identity. Continuous user feedback and iterative improvements helped refine the experience, ensuring a flawless shift while maintaining high-quality standards. Flexible frameworks enabled the team to remain adaptable, addressing challenges efficiently and responding to evolving business needs.

Homepage

The homepage introduces featured products, promotions, new arrivals and personalized recommendations, providing a clear and intuitive entry point to the site. It highlights seasonal offers and new arrivals, offering a visually appealing layout that aligns with the brand's identity. The design ensures easy orientation, with quick access to key categories and relevant content, helping users find what they need without distraction. By incorporating dynamic elements like rotating banners and targeted suggestions, the homepage creates an engaging experience while remaining functional and user-friendly across devices.

Search & Filters

The search and filters section enables users to quickly find products based on specific criteria like ingredients, skin concerns, or product type. It includes an intelligent search bar with auto-suggestions and advanced filtering options, allowing users to refine their search for precise results. This system is designed for speed and accuracy, ensuring that users can easily navigate through Asambeauty's extensive product range. The module also ensures a smooth experience across both desktop and mobile platforms, making it effortless to find products on any device.

Cart & Checkout

The cart and checkout functionality simplifies the purchasing process, offering an easy-to-navigate interface for reviewing and editing product selections. Users can quickly modify quantities or remove items, and the checkout steps are streamlined for efficiency. The system integrates secure payment options and offers clear shipping details, including estimated delivery times. It supports both guest checkout and account creation, providing flexibility for users. App users benefit from biometric authentication (Face ID/Touch ID) for faster and safer checkouts. This module minimizes friction in the purchasing process, ensuring a fast and secure transaction experience for all customers.

Promotional Content

This part showcases relevant promotional content like discounts, new product launches, and seasonal offers. It integrates seamlessly with the user experience, ensuring that promotions are visually appealing without being intrusive. Banners and special offers are designed to be easily accessible, with clear calls to action that guide users toward special deals. The module is flexible and can be quickly updated to reflect ongoing campaigns, providing a dynamic tool for keeping customers informed and engaged while they shop.

Mobile Applications

FlexMade enhanced Asambeauty's mobile shopping experience by refining its Android and iOS application. The app allows users to browse products, explore promotions, manage wishlists, and complete purchases effortlessly. To ensure a smooth transition, both the old and new versions coexist within the same app. TWhile users in certain regions continue with the existing version, the updated design is being tested in specific locations before a full rollout. The first release received excellent user feedback, with a 4.9 rating, and ongoing improvements continue to refine performance and usability.

Job done

The solution

FlexMade delivered a tailored digital experience by enhancing both the website and mobile applications. The new version of the app was designed with an intuitive interface, improved user flow, and personalized shopping features. A gradual migration approach ensured a smooth transition, minimizing disruptions for customers. The integration of dynamic content, promotional tools, and customer interaction features allowed Asambeauty to connect with its audience more effectively. The result was a modern, scalable platform that supports future growth and innovation.

The result

The collaboration between Asambeauty and FlexMade led to a significantly improved digital presence. The enhanced user experience resulted in increased customer involvement and higher conversion rates. The seamless migration strategy ensured business continuity while introducing new features that strengthened brand loyalty. By optimizing performance and usability, the project contributed to improved sales and customer satisfaction. Asambeauty successfully expanded its reach, providing a refined shopping experience that aligns with its vision for beauty and innovation.

The technologies

Kotlin
Cloudinary
Contentful
Firebase
Retrofit
Magento
Shopware
GraphQL

Client's feedback

Thomas Feuring

CTO

We are happy to have guys in our team.

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