Beurer
FlexMade partnered with Beurer, a global leader in health and wellness products, to enhance their web platform. By assembling a dedicated development team within our organization, we optimized their systems, improved performance, and ensured a seamless user experience. This collaboration empowered Beurer to deliver on their mission of providing innovative solutions for health and wellness worldwide.
About client
Beurer GmbH, based in Ulm, Germany, is a globally recognized brand specializing in health, wellness, and lifestyle products. Founded over a century ago, the company has established itself as a pioneer in developing innovative solutions that promote health and well-being. Beurer's extensive product portfolio includes medical devices like blood pressure monitors and thermometers, lifestyle products such as fitness trackers, heating pads, and beauty appliances, all designed with cutting-edge technology and user-friendly features. Operating in over 100 countries, Beurer caters to a diverse audience through retail and online platforms. Renowned for their commitment to quality, the brand has received numerous industry accolades and built lasting trust with millions of customers. Beurer's website, Beurer.com, serves as a comprehensive platform for product information, e-commerce, and customer support, showcasing their dedication to meeting the evolving needs of modern consumers.
About project
FlexMade supported Beurer's digital transformation by establishing and integrating a dedicated development team to manage their online retail platform. The project focused on improving the performance, scalability, and user experience of their web systems. Key areas of improvement included implementing new development resources, modernizing outdated tools, and creating a more agile and efficient digital infrastructure. The platform is designed to streamline operations, enhance data management, and deliver a smooth shopping experience to customers worldwide.
Objectives & Challenges
The primary objective was to build a permanent development team capable of supporting and evolving Beurer's web platform. The challenge was to transition smoothly from an external 3rd party team to a fully integrated, long-term team managed by FlexMade, without disrupting ongoing operations. This required careful onboarding of new developers, collaboration with the existing external team, and knowledge transfer to ensure continuity. Additionally, modernizing Beurer's technology stack and replacing outdated systems posed significant challenges. The team needed to implement these upgrades while maintaining a seamless experience for end users.
Approach & Methodology
Our approach involved a phased transition to build Beurer's internal development capabilities. Initially, we integrated our developers into Beurer's team, working alongside their external development agency to ensure continuity. This collaborative effort allowed us to understand the existing systems and processes thoroughly. Over time, we assumed full responsibility for the project, gradually phasing out reliance on third-party developers. Our methodology emphasized close communication, agile development practices, and iterative improvements to the platform. By focusing on incremental upgrades and regular feedback, we ensured a seamless transition and consistently delivered value to the client.
Beurer Website
The Beurer website serves as the online presence for Beurer, a company that specializes in health and well-being products. The website provides services such as product information, online shopping, customer support, and access to manuals and guides for various Beurer products, including medical devices, personal care items, and wellness equipment. It also offers updates on new products and promotions.
Beurer Shop
The Shop section of the website serves as the e-commerce platform for Beurer, allowing customers to purchase Beurer's health, wellness, and medical products directly online. It provides services such as product browsing, detailed product descriptions, secure online purchasing, order tracking, and customer support. Additionally, the shop may offer special promotions, discounts, and seasonal offers, as well as facilitate easy returns and exchanges for products.
Beurer Connect
The Beurer Connect platform is a digital service that integrates with Beurer's smart health and wellness devices. It allows users to monitor, track, and analyze their health data, such as fitness levels, sleep patterns, and body measurements, through connected devices. The platform may provide personalized insights and allow syncing with mobile apps, offering a seamless experience to manage health and wellness goals. For more details, you can visit Beurer Connect.
Antelope
Antelope by Beurer is a line of innovative fitness gear that uses Electrical Muscle Stimulation (EMS) technology to enhance workouts. It includes products such as EMS-powered sportswear, like shorts, shirts, and suits, designed to stimulate muscle contractions through electrical impulses. This technology improves strength, endurance, and recovery by targeting multiple muscle groups simultaneously, offering a more efficient and effective training session. Antelope products are particularly popular among athletes and fitness enthusiasts seeking to elevate their performance and achieve their fitness goals faster.
Beurer Mobile Apps
Beurer's mobile apps enhance the functionality of their health and wellness products by offering features like health tracking for vitals, activity monitoring, sleep analysis, and body composition insights. They sync with devices via Bluetooth or Wi-Fi, providing real-time updates and personalized insights. Users can set goals, receive reminders, and share data with healthcare providers. Each app is tailored to specific devices, ensuring seamless integration and an improved user experience.
Job done
The solution
FlexMade's team of developers became an integral part of Beurer's operations, providing ongoing support and enhancements for their web platform. We replaced the outdated data management system with Stibo, a modern and efficient tool for centralizing product information. Additionally, we began transitioning their legacy content management system to Makaira, a flexible headless CMS. Our developers ensured all integrations, including Shopify for checkout functionality, were seamless and reliable. By adopting agile practices, we prioritized tasks, resolved bottlenecks, and consistently delivered improvements, enabling Beurer to maintain business continuity throughout the transition.
The result
Over the time, FlexMade successfully integrated a few dedicated developers into Beurer's team, including front-end and back-end experts. This shift allowed Beurer to eliminate dependency on external agencies and take full control of their digital platform. The upgraded systems improved operational efficiency, data accuracy, and user experience. Key achievements included the replacement of an outdated data management tool, the ongoing transition to a modern CMS, and enhanced performance of the web platform. These advancements strengthened Beurer's digital presence, empowering them to better serve their global customer base.
The technologies
-
-
-
-
-
-
-
-
-
-
-
Client's feedback
Michael Singer
We are happy with the team, processes, and overall progress!
Related cases
Asambeauty - M. Asam Cosmetics & Skin Care
FlexMade helped Asambeauty enhance customer engagement with an intuitive mobile app and a website, offering seamless shopping, personalized features, and secure payments.
A Premium Sportswear E-commerce Platform
Keller Sports is a leading online retailer of premium sportswear, equipment, and accessories. Founded in 2005, they offer a clean, structured, and engaging online shopping experience. Keller Sports has won awards for its usability and is a trusted source for high-quality sporting goods.
Online Fan Shop for Austrian Football Association
The Austrian Football Association (ÖFB) is the governing body of football in Austria. Founded in 1904, the ÖFB oversees national leagues, cup competitions, and international matches. Committed to promoting football at all levels, the ÖFB inspires and unites the nation through the power of the sport.
Invisio
FlexMade partners with Invisio to develop and support web platforms that enhance user engagement. We streamline medical visit coordination, improve patient access, and simplify clinical trials. A flexible architecture and user-friendly interface boost overall efficiency and seamless operations.
Boost Internet - Kunstloft
Boost Internet GmbH is a digital agency that provides comprehensive online solutions for businesses. They specialize in e-commerce development, web design, and online marketing. Boost Internet owns and manages the KUNSTLOFT online platform, an online retailer of art and home furnishings based in Munich, Germany. KUNSTLOFT offers a curated selection of artwork and décor, working directly with international artists to provide unique pieces at accessible prices.
Contact us
- Phone Number: +1 (425) 247-0867
- Email Address: hi@flexmade.com